money, technology

Whither Flickr?

Several months ago:

A friend then remarked that Flickr’s URLs were annoying (yes), and I added:

Well, Mat Honan at Gizmodo has made me feel a bit better about myself. Turns out, it’s probably not my fault. But I also now feel quite bad for Flickr and all of us who’ve been using it for so many years. As Mat portrays it, the post-acquisition Flickr history is a sad story of personality conflicts and crushing bureaucracy, one that turned a place on the internet that I loved going to into a ghost town—or a Potemkin village in which the activity of your Flickr friends, if they are active at all, are auto-postings done via Instagram or IFTTT. Who’s fault? It’s Yahoo! what done it.

Or not done it, as the story emphasizes—when opportunities to turn Flickr into something better, maybe bigger, came up, Yahoo just kind of stepped on the thing, placed its brand, it’s identity, it’s heavy bureaucratic Yahoo stamp on it.

Indeed, it was the first social network that I really engaged in. Yes, I did sign up for Friendster and added like eight pictures, and I might have a MySpace page that I never did anything with, so I’m actually not sure if I do have one. But Flickr was the one I invested in—and still invest in, paying for the Pro account so as not to lose the accumulated uploads and the comments and favorites and stats that have stuck to them like so many barnacles. Fortunately, there is the tiniest glimmer of hope at the end of the story that maybe Flickr will still be…something. I hope so, anyway.

Is the Flickr case a cautionary tale about what could happen to your startup when somebody bigger swallows it up, which seems to be the preferred exit for many tech entrepreneurs these days? Or just a cautionary tale about how screwed up things at Yahoo can be, even outside the boardroom? (The answers are “yes”, and “sure, why not,” respectively.) Either way, Mat’s story is worth a look:
How Yahoo Killed Flickr and Lost the Internet

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